The bouba and kiki phenomenon

If you don’t know:
Scientists showed people a round shape and a spiky shape to see how we understood social cues and context cues. A majority of the people asked saw the round shape as bouba and the spiky shape as Kiki. This is because the word bouba and the shape shown were rounded, and the name Kiki was harshe and sharper like that shape. This is also how we found out that round edges are soothing to the brain while sharp edges scare the brain.

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