According to my research. The color purple is generally associated with royalty, luxury, nobility, power, and ambition. Purple is also used to represent creativity, extravagance, dignity, grandeur, independence, pride, peace, mystery, and magic. "

Purple has long meant rarity and royalty.
People surveyed in the United States and in Europe associate purple color with royalty, rarity, piety, magic, and mystery. When combined with pink, purple is also associated with femininity. The counterculture adoption of purple was recent, but its impacts have been lasting.